Our investment plan
Investment Cycle Planning Overview
Over a 10-year period ending in 2027, Electrify America will invest $2 billion in ZEV infrastructure, access, and education programs in the United States. Of this $2 billion, we are investing $800 million in California, one of the largest ZEV markets in the world. We will invest $1.2 billion in the remainder of the United States, providing support to current electric vehicle owners and those interested in learning more about the benefits of driving electric vehicles.
Electrify America, based in Reston, Virginia, is currently implementing the Cycle 1 National ZEV Investment plan, the Cycle 1 California ZEV Investment Plan, and the Supplement to the California ZEV Investment Plan. Over the first investment cycle, Electrify America will invest in ZEV infrastructure and awareness to support increased adoption and use of ZEV technology and to show more Americans that going electric is not only possible but beneficial today.
Cycle 1, January 2017 – June 2019
Electrify America is currently implementing the Cycle 1 National ZEV Investment Plan and Cycle 1 California ZEV Investment Plans. Over this first 30-month investment cycle, Electrify America will invest in ZEV infrastructure, education, and access to support increased adoption of ZEV technology.
Project Development for Cycles 2 Through 4
As noted above, Electrify America will establish ZEV Investment Plans for three additional 30-month cycles. Developing new investment plans offers the opportunity to revisit past assumptions, update analytical models, monitor new technology and public policy developments, and consider evolving consumer expectations. Electrify America is a data-driven company, and will use all available information to identify the ZEV investments most likely to assure economic sustainability.
To view our Cycle 2 California ZEV Investment plan click here.
To view our Cycle 2 California ZEV Investment Plan Errata click here.
To submit a comment, idea, or suggestion, please go here.
National Outreach Plan
During development of each ZEV Investment Plan, Electrify America implements its National Outreach Plan, seeking comments, suggestions, and ideas submitted through our website. We also actively seek out input from federal agencies, dozens of state and local governments, Native American tribes, more than a dozen automakers, electric vehicle driver associations, the DOE National Laboratories, universities, think tanks, technology firms, hydrogen refueling station developers, electric vehicle charging companies, and hardware equipment providers. Feedback from the submissions, comments, and dialogue helped us improve the Cycle 1 National and California ZEV Investment Plans, and we expect these comments to assist in future planning cycles. To submit a comment, idea, or suggestion, please go here.
Cycle 1 ZEV Investment Plans
Electrify America’s first cycle National and California ZEV Investment Plans serve as a road map for everything we are doing to drive ZEV adoption. This includes our specific approach for deploying EV charging infrastructure across the United States and our efforts to increase ZEV awareness.
Electrify America’s Network
Electrify America is investing in roughly 900 charging stations across the United States by mid-2019. These stations have multiple dispensers with more than 5,000 charging ports available.
DC Fast EV Charging Along Highway Corridors
Electrify America’s DC Fast EV charging stations will be located along high-traffic corridors in 39 states, including two cross-country routes. Locations will accommodate between four and ten chargers, with charging power levels up to 350kW available at every station, capable of adding 20 miles of range per minute to a vehicle. Nationally, each planned station site will be located no more than 120 miles apart and, on key East and West Coast highways, planned locations average only 70 miles apart.
Community DC Fast and Level 2 Charging
The Electrify America plan includes building public DC fast and Level 2 chargers in 17 metropolitan areas: Boston, Chicago, Denver, Fresno, Houston, Los Angeles, Miami, New York City, Philadelphia, Portland, Raleigh, Sacramento, San Diego, San Francisco, San Jose, Seattle, and Washington, D.C. Public site plans include featuring charging speeds of up to 150kW. For a typical EV, 150kW will provide about 9 miles of range per minute of charging, compared with 3 miles per minute from 50kW chargers commonly available today.
In addition to public infrastructure, Level 2 charging stations located in workplaces and multi-unit dwellings are designed for EV owners to conveniently charge every day.
Brand-Neutral ZEV Education and Investment
Although modern EVs have been on the road since late 2010, fewer than 50% of all Americans have ever heard of a Zero-Emissions Vehicle and even fewer (about 34%) have ever researched one9.This data helps explain why ZEV market share is well below 1% nationally.
Electrify America will tackle this challenge head on and intends to develop and deploy a national awareness and education campaign directed at car buyers not yet familiar with EVs. We have already conducted a rigorous study categorizing all vehicle buyers into common "segments" of wants, needs, and avoidance reasons surrounding going electric, as well as their preferred communication channels (e.g., social media, television). Using this study, Electrify America is developing a marketing and public relations campaign that will feature advertising, social media, learn and drive events, and other brand neutral approaches to building EV awareness and consideration in the United States.
Green Cities Initiative
The goal of the Green Cities Initiative is designed to increase access and demonstrate the potential of zero-emission vehicles (ZEV) adoption within metropolitan areas and to increase affordable mobility options. This initiative will also include adding ultra-fast DC fast chargers and Level 2 electric vehicle (EV) infrastructure.
In July of 2017 Sacramento, CA was selected as the first city to launch Electrify America’s Green Cities Initiative. Electrify America is committing $44 million dollars to launch the initiative in the City of Sacramento because of its population density, mobility fit, diversity and potential for impact. The Green Cities Initiative is made up of several programs, including EV car sharing, EV shuttles and buses, and EV charging infrastructure investments
As the first city in the Green City Initiative, our goals for Sacramento are the following:
- Positively impact Zero-Emission Vehicle (ZEV) awareness within the community
- Provide ZEV access to low-income and disadvantaged12 communities
- Increase use of ZEV technology
- Test economic viability of ZEV access initiatives
- Total investment of $44M to launch initiatives
The Green City Initiative will also include publicly available, community-based mobility programs, some of which have been announced in June of 2018. These will include:
- EV car share services
- EV ride-hail programs
- EV shuttle/bus services
- EV charging infrastructure
The benefits that come from being an EV driver are not exclusive to the individual driver, the surrounding community benefits as well. Electrify America is confident that through the Green City Initiative, we will help make communities around America cleaner and more convenient for everyone there.
ZEV car share
GIG car share: Free float ZEV car share
Envoy: Round trip ZEV car share
10+ Sacramento regional charging sites
Ultrafast 50kW-350kW charging speeds
UC Davis to Sacramento bus service
Franklink Blvd. corridor shuttle service
9Strategic Vision (2016). New Vehicle Experience Survey.
12 Low income and disadvantaged as defined by California Air Resources Board (CARB) https://www.arb.ca.gov/cc/capandtrade/auctionproceeds/communityinvestments.htm