Volkswagen Group of America has created Electrify America, a wholly-owned subsidiary based in Reston, Virginia, to implement its ZEV Investment Commitment. Electrify America will focus on three primary activities aimed at increasing usage of ZEV technology and showing more Americans that going electric is possible today:
1) Investing in electric vehicle (EV) charging infrastructure to increase availability of chargers, with construction starting in 2017. Our planned investments will focus on:
Installing chargers locally in approximately 16 metro areas consisting of 300+ stations (L2 or DC Fast Chargers (50 to 150+ kW))
Given the deployment versatility of EV chargers, locations could include:
Initially, we plan to focus on charger installation in metro areas that could benefit from increased charging infrastructure (e.g., densely populated) and highly trafficked cross-country highways.
2) Increasing awareness and fostering education about EVs, charging availability, and the benefits of electric mobility through various means such as ride and drives, multi-channel advertising, website, social media, and educational programs.
3) Launching a Green City initiative in a yet-to-be-named California municipality to pilot future concepts of sustainable mobility, such as a ZEV-based shuttle service, EV-based car-sharing program, or ZEV transit application.
Electrify America will accomplish its mission in four 30-month investment cycles. Electrify America has submitted its first California ZEV Investment Plan to the California Air Resources Board. The plan presents the first of four required 30-month, $200 million investments in California to support increased use of Zero Emissions Vehicle technology. Electrify America will initiate its plan for investment in ZEV charging infrastructure, ZEV education, and its “Green City” initiative upon approval of the Investment Plan by the California Air Resources Board, which has posted additional information here (arb.ca.gov). Electrify America is also awaiting approval of a National ZEV Investment Plan, which will be released shortly.
We welcome comments, recommendations, and proposals on development and implementation of the ZEV Investment Plans, but caution that some submissions might not fit within the scope or timetable of our initiatives for the first 30-month investment cycle. Other promising ZEV initiatives, such as hydrogen fueling stations or national ZEV car-sharing or ZEV ride-sharing services, will be considered in later investment cycles.